GYEOL LAB
GYEOL LAB
Seoul, Korea
Seoul, Korea
GYEOL LAB
We create brands with texture, space and character.
We create brands with texture, space and character.
Brand Incubating Studio · Seoul
01 / INTRODUCTION
We build and incubate brands across fragrance, beauty, lifestyle and space.
We build and incubate brands across fragrance, beauty, lifestyle and space.
Strategy · Identity · Product · Creative · AI
02 / BRANDS & PROJECTS
02 / BRANDS & PROJECTS
YEOBAEK
Fine Fragrance
SEOUL · LONDON · NEW YORK · PARIS · TOKYO
A contemporary fragrance house exploring the space a scent leaves behind.
Coming Soon
YEOBAEK
Fine Fragrance
SEOUL · LONDON · NEW YORK · PARIS · TOKYO
A contemporary fragrance house exploring the space a scent leaves behind.
Coming Soon
AMYPINKHOUSE
Beauty & Lifestyle
OBJECTS · COLOR · BEAUTY
A playful world of color, objects and beauty.
Coming Soon
AMYPINKHOUSE
Beauty & Lifestyle
OBJECTS · COLOR · BEAUTY
A playful world of color, objects and beauty.
Coming Soon
SUMGYEOLJAE / 숨결재
Stay · Gallery · Space
SEOUL · KOREA
A contemporary hanok where space, design and brands meet.
Coming Soon
SUMGYEOLJAE / 숨결재
Stay · Gallery · Space
SEOUL · KOREA
A contemporary hanok where space, design and brands meet.
Coming Soon
03 / ABOUT
GYEOL LAB is an independent brand incubating studio based in Seoul, Korea. We create brands from concept to identity, product, content and experience.
GYEOL LAB is an independent brand incubating studio based in Seoul, Korea. We create brands from concept to identity, product, content and experience.