Create a premium one-page website for GYEOL LAB,
a Seoul-based brand incubating and creative studio.
GYEOL LAB creates and develops distinctive brands
across fragrance, beauty, lifestyle, and space.
The website should feel like an independent creative studio,
not a corporate consulting company.
DESIGN DIRECTION
Minimal, editorial, sophisticated, contemporary Korean.
Use generous negative space and an off-white background.
Use deep muted purple only as a subtle signature accent.
Avoid gradients, generic startup design, excessive rounded cards,
stock photography, and obvious Korean traditional motifs.
Typography should feel like a contemporary fashion,
architecture, or fragrance editorial.
Use large typography, asymmetrical editorial layouts,
subtle motion, slow transitions, and generous spacing.
The overall impression should be:
quiet, intelligent, artistic, global, and highly curated.
STRUCTURE
1. HERO
GYEOL LAB
We create brands with texture, space and character.
Brand Incubating Studio · Seoul
2. INTRODUCTION
We build and incubate brands across
fragrance, beauty, lifestyle and space.
Strategy · Identity · Product · Creative · AI
3. BRANDS / PROJECTS
YEOBAEK
Fine Fragrance
SEOUL · LONDON · NEW YORK · PARIS · TOKYO
A contemporary fragrance house exploring
the space a scent leaves behind.
Coming Soon
AMYPINKHOUSE
Beauty & Lifestyle
A playful world of color, objects and beauty.
Coming Soon
SUMGYEOLJAE
숨결재
Stay · Gallery · Space
A contemporary hanok where
space, design and brands meet.
Coming Soon
4. ABOUT
GYEOL LAB is an independent brand incubating studio
based in Seoul, Korea.
We create brands from concept to identity,
product, content and experience.
Keep this section very short.
5. CONTACT
GYEOL LAB
Seoul, Korea
Contact
gyoellab.kr
INTERACTION
Use subtle text reveal animations on scroll.
Brand project images may slowly scale or move on hover.
Keep animations restrained and premium.
MOBILE
Create a clean responsive mobile version.
Preserve large typography and generous negative space.
Do not make the website look like a startup,
marketing agency, or conventional Korean corporate website.
Make it feel closer to a contemporary fragrance,
fashion, architecture, and art studio.